How Prozac Turned Depression Medication into a Cultural Phenomenon

When Prozac was introduced in 1988, the green-and-cream pill to treat depression launched a cultural revolution that continues to echo.

It was called the “wonder drug that works wonder” and Prozac lived up to its billing. It provided a new way of treating depression, gained celebrity status, and eventually extended the promise of changing lives – whether you were depressed or not. It also ushered in a revolution in marketing that can be seen today in everything from Prilosec to Viagra.