The Rock: Political Ads That Shaped the Battle for the White House

In 2007, long-shot Democratic candidate Mike Gravel released one of the strangest ads in political history.

It was an unedited sequence of Gravel staring into the camera, turning, walking to the side of a small lake and throwing a rock into the water. The “Rock” ad prompted a storm of media coverage and went viral. This series of mini documentaries on ads that changed the political landscape was created in partnership with NBC News.

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  • Producer: Matthew Spolar
  • Editor: John MacGibbon