Lesson plan
Lesson Plan: The Daisy Political Ad – Teaching With Primary Sources (Scaffolded Writing Resources)
Grades 7-12
This lesson examines the 1964 “Daisy” political advertisement, a brief television spot from the presidential campaign of Lyndon B. Johnson. Although it aired only once as a paid ad, it was widely discussed in news coverage and helped shape public perceptions of nuclear risk during the election. The film looks at how the ad used emotional imagery to frame concerns about nuclear war and how it fit into the broader campaign.
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