Lesson plan
Lesson Plan: A Trusted Pill Turned Deadly. Here’s How Tylenol Made a Comeback.
Grades 8-12
How do some companies regain public trust after something goes seriously wrong, while others fail? A look at how Tylenol responded after someone spiked its pills with poison in the 1980s sheds some light on crisis management strategies. In this lesson, students examine Johnson & Johnson’s response to lethal tampering with Extra-Strength Tylenol capsules in 1982.
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