Future “warm and fuzzy” ads can trace their lineage to this one. For his reelection campaign, Ronald Reagan employed a team of advertising all-stars, resulting in one of the most famous catchphrases in American politics.
Voting and Elections
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It’s 3 A.M.: Political Ads That Shaped the Battle for the White House
After a string of critical losses in the 2008 Democratic primary, Hillary Clinton’s campaign put out a hard-hitting ad that questioned Barack Obama’s readiness for the White House.
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Daisy: Political Ads That Shaped the Battle for the White House
Perhaps the most famous political ad of all time, this early television spot ran on air just once, but generated enough media coverage to become a real factor in the 1964 presidential election.
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How Geography Drove MLK’s Fight for a Ferry in Alabama
Weeks before Selma’s Bloody Sunday in 1965, the Rev. Dr. Martin Luther King Jr. urged residents of Gee’s Bend, Ala., to vote, and fed a continuing fight over a small ferry that would last for decades.
